Too many PR people thought issuing press releases, talking on the phone, sending emails and never executing a program with measurable objectives was enough. Too bad. lots of people will lose their "jobs" but it's about time.
Wow that made people upset.
I'm sorry, but there's no excuse for not providing value to your work. The tools to assess the value delivered by an effective public relations program are widely available and inexpensive to cheap. I'm sorry but the excuses don't apply anymore.
Early in my career, I worked for a PR firm that was owned by a multinational advertising firm. The CEO of the ad firm told us young execs to spend time with our clients -- go to games, go to dinner, invite them to our house -- the president of the PR "side of the house" reinterated later that "PR doesn't have the kind of margins that the advertising teams have" - subtext: don't try to do the same things. The Internet changes all that.
So, I apologize, but don't shoot the messenger.
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About Me
- kbuczko
- California, United States
- Social media, information expert, strategist & entrepeneur that started building measurable social media programs in 1995 -- when social media was completely foreign.
Big glasses for big ideas